Case study · Menswear ecommerce
Savroon
A menswear brand, taken from product photos to a live Shopify store.
- Project
- Client project
- Industry
- Menswear ecommerce
- Platform
- Shopify
- My role
- Store design & development, product imagery, SEO and speed
- Live
- savroon.com
The brief
Savroon sells jackets, tracksuits, sweatshirts and trousers to shoppers across Pakistan. The brand needed a store that looked as considered as its clothes, worked well on a phone and answered the questions that stop people from ordering online: what does it cost to deliver, can I pay on delivery, and what if the size is wrong.
- Shopify
- Custom Liquid
- On-page SEO
- Speed
What I did
Design & imagery
- Planned the storefront structure around product families, with deeper routes for jacket and tracksuit styles.
- Turned the client's own camera photos of the products into consistent, studio-style product images using AI tools.
Shopify development
- Set up the store and customized the theme to the brand.
- Built custom sections in Liquid for the storefront, so the owner can update content from the theme editor.
SEO & speed
- Connected the store to Google Search Console.
- Worked through on-page SEO for the store's pages and products.
- Optimized store performance to keep pages fast on mobile connections.
Key decisions
- 01
Two ways into the collection
Navigation separates jackets, tracksuits, sweatshirts and trousers, with style-level routes such as leather, puffer, fleece and zip-up. New arrivals and seasonal edits give a second route for shoppers who are browsing rather than searching.
- 02
Answer the order questions up front
Delivery cost, cash on delivery, the five-day exchange and WhatsApp support are visible throughout the journey. For a market where many shoppers prefer to pay on delivery, these details matter as much as the product photo.
- 03
Product pages that help people choose
Imagery, price, colour options and size selection sit together, so a shopper can judge the garment and pick a size without hunting around the page.
On mobile
The result
- A live Shopify store selling across Pakistan
- Custom Liquid sections the owner can edit
- A consistent set of product images made from the client's own photos
- Search Console set up and on-page SEO in place
- Performance work for mobile shoppers
Isha set up our whole Shopify store, from the product photos to the sections on every page. It looks the way we wanted, works well on phones and loads fast. She also took care of Search Console and SEO, so we didn't need anyone else.
